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Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.
Setting up tracking studies is very often quite challenging.
What are your personal reflections on the last year?
It has become a tradition to speculate about the future of market research towards the end of the year.
I have to admit that this prediction is not quite accurate as it leaves room for interpretation.
Market research can describe parts of reality very accurately but is sometimes unable to see the big picture.
Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic.
Today we want to shed light on the importance of panel profiles when selecting the right panel provider.